We are excited to announce that GeroWallet, Cardano’s first all-in-one decentralized finance (DeFi) wallet, will be integrated with Everlens, the largest NFT marketplace for Instagram.
The rise of social platforms like Instagram, Youtube, and TikTok has enabled anyone to become a content creator and to profit from their creativity. Creators on these centralized platforms, however, do not fully control the distribution of their content. Content creators only keep a portion of the revenue generated by their work, with the rest going to the platform.
Even worse, creators risk demonetization for seemingly arbitrary, unclear reasons. Let’s take Youtube for example. If you’re a Youtube creator, including any of these words in your video’s tags or title will cause it to be demonetized (unless you are a major news outlet). This list was not published by Youtube, but compiled and released by users themselves. You can read more here. Similarly, if enough users complain about your content, sponsors will pull out.
Starting with Instagram, Everlens is challenging that status quo by allowing users to turn their posts into NFTs. This empowers every influencer to monetize their content freely and allows followers to own and collect unique content from their favorite creators.
Everlens simplifies the process of turning NFTs into Instagram posts, and in doing so has created the largest digital marketplace for content creators and influencers. Anyone can turn their posts into NFTs — for now, on Binance Smart Chain, and later on Cardano and Solana.
That’s where we come in. GeroWallet is proud to bring Cardano to Everlens; our wallet will be integrated with their platform so you can use Cardano on the Everlens marketplace!
Future updates will bring Everlens to other platforms such as TikTok, Tumblr, and Pinterest; and as a truly decentralized platform, such development will be directed by the community through the Everlens DAO (Decentralized Autonomous Organization).
More information on Everlens DAO to come through their social media channels.
Our users are our motivation. We are committed to building a dynamic environment for the advancement of blockchain by designing innovative, user-friendly tools for the DeFi community. Our promise is to continuously strive to provide accessibility to all through an intuitive user experience.
Everlens is an NFT marketplace for content creators who want to increase engagement with their communities while taking full control of the monetization of their content. Likewise, Everlens is a tool for users to support their favorite creators and own a piece of their work.
Everlens is founded by Victor Ravier and managed by Jules Puente Castan, and Omji Pandey. Together, with a strong roster of advisors, they comprise a deep bench of experience from traditional and blockchain finance, marketing and business development, and the development and implementation of blockchain technology.